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OUR STORY

In the late 1970’s, in the midst of an turbulent America, still struggling with the emergence of a proud, civil rights empowered African American population, a NJ based master hairstylist William Joseph Dowdy and his family started a company called ALAION. With a desire to make the best haircare and beauty products for black women and men, he started making his own home created products and once the womens’ products started gaining popularity, he decided to create a product for men called FULLA WAVES. Designed to release and enhance the natural wave pattern in African American hair, the product also included an innovative piece of fabric which he called the ‘FULLA WAVE CAP’ meant to keep the waves in place. In no time, FULLA WAVES began selling as fast as he could make it and the ‘wave cap’ transitioned from functional item to fashion accessory.

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Story Con’t

In short order, FULLA WAVES and the ‘wave cap’ would go on to become the stuff of urban legend as THE accessory to have and sharp dressers made sure to have one in every color to match their outfits. The Dowdy family would soon rename ALAION as RAZAC a few years later and they would sell their ‘wave caps’ under the brand name ‘So Many Waves’ and introduced the phrase ‘tie down’ to name them. As RAZAC and under the ‘So Many Waves’ brand name, the company would continue to innovate, introducing one of (if not the first) hip hop inspired radio commercial for a hair company which was immediately banned by urban radio stations for lyrics deemed to be too provocative. Like many other innovations in the African American community, the company focused more on delivering quality products to their customers and less on self promotion. Today however, in the face of so many pretenders and wannabes, the true story needs to be told. … 

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OUR MISSION

Based in New Jersey and a staple in the community where they started, the company still makes every single wave cap in their own factory; cut, sewn and finished by master craftsmen whose hands have more than 30+ years making these caps from a proprietary silk grade which keeps hair intact without pulling or static buildup. No surprise then that from fashion trendsetters to top athletes and fashion designers to stylish men everywhere, ‘So Many Waves’ wave caps are the ultimate choice in wave accessory and the ONLY wave cap asked for by those who demand the best.  In an era where so many imitators, wannabes and opportunists are attempting to claim some prominence, there’s no question among those who know about which wave cap remains the original and the best. 100% black owned the day they began and 100% black owned today; in the community, for the community and our DNA of excellence will never ever change. SO MANY WAVES. 

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